Most of us have worked jobs and for bosses while inwardly
crying out "I wish I could set my own agenda on Monday mornings!"
I believe you CAN "have your cake and eat it too" if you
combine these TWO things:
#1 - Your passion (this is that talent and gift that is God-given which makes it SO easy for you to "do a thing" that you may not even recognize it as a gift or talent).
#2 - Learn how your passion/talent meets a cry of the marketplace as in SOLVING a pressing problem, or want. You want people to SEE your offer, and immediately try to "sell" themselves on how to buy it.
And that is definitely the BEST way to "sell" for those of us who don't like to sell.
I had a revelation this morning...okay, well, it's not all THAT new...but it's been a
while since the thought really stuck and it is this:
I'm NOT a born salesperson. I love to teach, but I hate selling.
Here are two prime examples from my own life:
I'm that Girl Scout who tried to figure out a way to make extra money to pay for the Moms' Girl Scout cookie orders who DID NOT pay me, because I couldn't drum up the courage to ask them the second time for the money owed my Girl Scout Troop for the past cookie sales.
Ughhhhh,...it was so painful.
I'm also that 9 year-old girl who worked for hours on a small plastic loom, to make
pot-holders to sell to my neighbors for extra income so I could go skating on
Saturday. But I was way too cheap! I would sell 5 potholders for one dollar.
Yep, that was me.
But as I grew up and matured, I realized (and you should too) that what you are
gifted to do is the ONLY thing that will make you feel accomplished and give you
the sense that you are fulfilling your purpose that you were born to serve
(your destiny), and it is proper and fitting to be rewarded for your hard work.
I believe that is because God created us to be creative, and gifted
us with unique abilities and talents.
We are as unique as each snowflake is unique, and it is when we try to fit in and
have a "me-too" mentality that we mostly fail.
Just because we can mechanically "do a thing" doesn't mean we love doing it.
And we feel empty.
And we accomplish little.
However, this year I am doing things differently and I want you to join me.
In 2020 I want you to take those two WONDERFUL components I described above
and put them together.
The result? Will be DYNAMITE!
What is it that other people NEED that you can solve?
Now, you must be very specific about this. Those who "specialize" are in
high demand (think brain surgeon).
And although marketing is NOT
brain surgery, the NEED to create something that meets the needs
of others is highly specific.
(Remember, the riches are in the niches?)